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Echo interactions shape the ads we see

More people are using digital assistants, like the Amazon Echo or Alexa. By one estimate there are more than 110 million devices in this category in the U.S. Our interactions with those devices can shape the advertising we see elsewhere. ....

United States , Umar Iqbal , Pouneh Nikkhah Bahrami , University Of California , University Of Washington , Amazon Echo , Amazon Prime , Amazon Music , Advertising Preferences , Smart Speaker ,

Study: How Amazon uses Echo interactions to target ads

Study: How Amazon uses Echo interactions to target ads
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United States , Zubair Shafiq , Alexander Gamero Garrido , Daniel Dubois , Pouneh Nikkhah Bahrami , Umar Iqbal , Franziska Roesner , Chao Cui , Rahmadi Trimananda , David Choffnes , University Of California , University Of Washington , Health Fitness , Northeastern University , Alexa Voice Service , Athina Markopoulou , Amazon Echo , Amazon Music , Connected Car , Smart Home , Alexa Skills ,