FoodNavigator’s recent Positive Nutrition Summit, a face-to-face event held in London in March, heard how innovative new R&D strategies and ingredient solutions are unlocking opportunities to cut salt, fat or sugar without sacrificing taste. Listen here to a full transcript.
In some ways, the Gen Z market is just like any other market. Their nutritional needs are not radically different, or radically more restricted, than those older or younger than them. However, marketing to the generation of teenagers and twenty-somethings requires an understanding of what appeals to a particular generation with its own problems and its own culture.