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You can still own an IWC even if you don't wear animal leather – Manila Bulletin

Published March 13, 2021, 10:23 PM
Swiss luxury brand launches paper-based watch straps
IWC Schaffhausen has unveiled new TimberTex straps, made from a low-impact paper-based material. This pioneering creation is the result of in-depth research and development and reflects IWC’s ongoing commitment to innovation and responsible watchmaking.
IWC has long led the luxury watch sector in the development of cutting-edge materials. It is now proud to introduce new watch straps made primarily of paper from responsible sources. Conscious of the importance of offering alternatives to its responsibly sourced leather, the Swiss brand already provides bracelets in steel, textile, and rubber. This existing collection has further broadened with the addition of TimberTex straps. By focusing on the production process and lifecycle, IWC has ensured reduced environmental and social impacts from start to finish, while providing customers with another high-quality and stylish choice. ....

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