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The influence Tik Tok has had in Kenya’s showbiz Tik Tok app. (Courtesy) Before the video of teenage sensation Azziad Nasenya broke the internet, whining her waistline to hit the song Utawezana, many Kenyans were not familiar with the viral potential of TikTok. Azziad immediately became a household name, bagging endorsement deals, advertisements, and a lucrative TV job. A few months later, her rate card was released that astonished everyone, at Sh 100, 000 for a TikTok post and up to half a million for a monthly social media package. Safe to say, no one associates Utawezana with its original singers Femi One and Mejja anymore. However, they may have no qualms with it because, on YouTube, it has currently amassed over 10 million views, further attesting to the power of Tiktok. ....