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Tour de France: How The World's Most Challenging Race Became A $100 Million Business

Huddle Up is a 3x weekly newsletter that breaks down the business and money behind sports. If you are not already a subscriber, sign up and join 100,000+ others who receive it directly in their inbox each week. Today At A Glance: The Tour de France is one of the world’s most challenging sporting events. Millions of fans descend on smaller French towns to watch individual stages, and 176 cyclists compete at their absolute limit for three straight weeks. So today’s newsletter covers everything you need to know, from the race’s 100+ year history and layout, to the millions in prize money and sponsorships that each cyclist and team collect. ....

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