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How Volvo-owned Polestar plans to take on Tesla in North America


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Volvo s upstart electric division is out to get Elon Musk with its new Polestar 2.
Hugues Bissonnette, country manager at Polestar Canada, spoke with Insider about nailing the North America market and separating itself from Volvo s origins.
While the company has a long journey ahead in beating Tesla, it does have an edge over the EV maker in one major aspect build quality.
As I stared at the Tesla Model 3 through the frozen windshield of the Polestar 2 press unit I was driving during -20 degree Canadian winter weather for a YouTube video, I couldn t help but interrogate myself about how Volvo s upstart electric division will manage to dislodge Elon Musk s electric machine.  ....

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