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Dramatic growth in AdEx is expected primarily in the South markets: Sri Harsha

Dramatic growth in AdEx is expected primarily in the South markets: Sri Harsha
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Festive Mood: How brands can stay relevant during the festive clutter

In conversation with Adgully, Cyrus Shroff, AVP & Head of Banking and Finance, Performics speaks at length about the projections on advertisers spends for the festive season, categories that are expected to grow this year and much more.

Festive season contributes to 28-30% of overall yearly Adex: Jolene Fernandes Solanki

In conversation with Adgully, Jolene Fernandes Solanki, COO, Madison Media Ultra, speaks about the expected growth in Adex during the forthcoming festive season, consumer sentiments this year, the categories that will see greater traction, and more.

The industry will see double-digit growth in this festive season as well: Kamla Adhikari

In conversation with Adgully, Kamla Adhikari, Senior Business Director, Carat India, speaks about the positive advertiser as well as consumer sentiment this estive season, how India s massive vaccination drive has helped in retaining customer confide

Wants will be louder, brighter & have a larger license this festive: Snehasis Bose

In the first of the industry conversations, Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi, speaks with Adgully on the festive sentiments in 2022, a stronger return to the pre-pandemic levels, and much more.

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