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Hotel Royal Chiaohsi Says Goodbye to 2020 with 'Farewell in Poems and Salt' Festival

The symbolic festival bids adieu to a horrible year for the hospitality industry.
For the third consecutive year Hotel Royal Chiaohsi in Yilan, Taiwan, is collaborating with Ogilvy Taiwan on a branded theme campaign. This year, they aim to turn the pandemic-driven tourism crisis into an opportunity for inspiration, with the “Farewell in Poems and Salt” festival.
Employing the literary powers of 12 contemporary Taiwanese poets, the festival integrates online and offline poetry events, including three themed Poetry Rooms at Hotel Royal Chiaohsi. It encourages everyone to use words and actions to overcome the negativity that has consumed the hospitality industry this year and to welcome a brighter, healthier new year. ....

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Ogilvy Taiwan collaborates with Hotel Royal Chiaohsi to end 2020 with 'Farewell in Poems and Salt' poetry festival – Campaign Brief Asia

January 6 2021, 8:58 am | BY Kim Shaw | No Comments
For the third consecutive year Hotel Royal Chiaohsi, is collaborating with Ogilvy Taiwan on an annual branded theme campaign. This year, they are turning the pandemic-driven tourism crisis into an opportunity for inspiration, with the Hotel Royal Chiaohsi Poetry Festival, “Farewell in Poems and Salt,” employing the world’s most gentle form of language to muse on the purifying imagery of “salt.”

Harnessing the literary powers of 12 contemporary Taiwanese poets, the festival offers healing texts and heartwarming services, integrating online and offline poetry events, including three exclusive themed Poetry Rooms at Hotel Royal Chiaohsi. The festival encourages everyone to use words and actions to defeat the uneasy feeling about travel and accommodation during the epidemic, say goodbye to the unhappiness of 2020, and welcome the New Year. ....

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