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BBCNEWS The Media Show June 4, 2024 21:54:00

Well, if they re not making money, who can? it s100% not a podcast problem. this is a spotify problem. spotify is not making money. it has never made money. and it has a complicated rights deal with music studios, record labels, artists that has basically bled into its podcast offering, and that they try to use podcast as maybe a way of simplifying that difficult rights relationship. but it hasn t worked. and spotify needs to prove that it s going to be a profitable company in the next few years. otherwise, its investors are going to start to ask a lot, lot more and not more interrogatory questions. so those issues are specific to spotify. arielle, more broadly on podcasts, presumably you look across the us market and see lots of podcasts which are managing to well, notjust make ends meet but make money. yes, there is a lot of money happening for independent creators as well as larger publications. and the reason that podcasters are able to do that is because you ll hear this time and ....

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BBCNEWS The Media Show June 4, 2024 21:53:00

Opportunity to bring potential listeners from zero to one, listening to no podcast, to listening to at least one podcast. and that will get more listeners spending more time with audio spoken audio in their ears. i think spotify has the opportunity to use its landscape, to use its apps, to use all of the infrastructure that it has to bring more potential listeners into the fold. i think the key is that daniel ek has sort of implied that he sees spotify s podcasting mission as mature now, that it should be evidencing its successes now. i think the key is that daniel ek has sort of implied that he sees spotify s podcasting mission as mature now, that it should be evidencing its successes now. and i think that s the whole industry, which is always treated as kind of nascent, on the verge of being the next big thing. it is a mature industry now. it mayjust simply not be the biggest thing in the world, but why is it not making money for them? they re the biggest music streamer in the world. ....

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