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Magnum OOH ads | Communication Arts


Magnum OOH ads
LOLA MullenLowe and Thomas Danthony’s elegant OOH ads for Magnum bring the joys and indulgences of the winter season to life.
Responses by Kevin Cabuli, global creative director, LOLA MullenLowe
Background: Ice cream brand Magnum promises to be “true to pleasure,” and, with the Winter Pleasure print series and activation, we wanted to bring the pleasure of art to the streets. Winter isn’t a season that people usually associate with pleasure, never mind with ice cream, but this series is here to remind people that they can enjoy pleasure wherever and whenever they wish.
Reasoning: Following the Pleasure Icon campaign that originated with an artist collaboration in 2018, we wanted to relaunch the series, but with a simple, joyful twist. Bringing to life an often-forgotten season when it comes to indulgence: winter. ....

Kevin Cabuli , Thomas Danthony , Winter Pleasure , Pleasure Icon , குளிர்காலம் ப்லெஷர் , ப்லெஷர் ஐகான் ,