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How Sim Simma s Controversial Lyrics Helped To Streamline Beenie Man s Global Success  – DancehallMag

Beenie Man Dancehall veteran Beenie Man owes his four decades of success to incredible work ethic and a penchant for causing controversy every now and then. That’s the case with many of his hits including the international smash Who Am I, better known as  Sim Simma, that essentially launched him on his prolific, Grammy-winning trajectory. Culturally, the ’90s were a different context altogether, and back then fans and critics alike took issue with the tricky lines “how could I make love to a fellow? / In a rush, pass me the keys to my truck”. Though he had the chance, and was even urged to change the lyrics by the track’s producer Jeremy Harding, Beenie Man saw the controversy as a major selling point; not only was he right, but he’s been handsomely rewarded.

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