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Leading licensed apparel fashion licensee, Brands In, has created a new division within its business, to be known as Brands In Merch, which will support the growth of the last 12 months, as well as its ongoing European and UK expansion.
Established with its own entity, Brands In Merch serves as both a wholesale stock programme and Print on Demand business, enabling independent and e-commerce retailers to sell new properties and artists without having to commit to holding large volumes of stock at any given time.
The division will initially focus on building new key accounts and distributors across the Brands In area footprint, forge new and sustainable relationships, as well as maintain the strong partnerships already in place. Many of these have been established, based on Brands In’s ability to manage its supply and delivery cycle working with locally sourced product and speed-to-market.