Courtesy of Danny Holton
Mountain View High School graduate Danny Holton, riding atop the Planters NUTmobile, travels the country in the vehicle to promote the Planter Peanuts brand.
When Danny Holton stumbled across the Wienermobile three years ago at a fair in Phoenix, the Los Altos native never imagined that a few years later he’d be traveling the United States in its sister vehicle, the 26-foot-long NUTmobile representing the Planters Peanuts brand.
Holton’s job of being what the company calls a “Peanutter” involves working with his team to plan and execute all the events the NUTmobile attends in cities across the country – including next week in the Bay Area. In addition, Holton said he helps with Planters’ national marketing strategy, crafting it to fit local markets.
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One of Planters‘ oldest specialized positions is in need of your help. Planters has posted a help-wanted link calling out to all potential NUTmobile drivers.
As a staple promotional vehicle that has roots that date back to 1935, when a salesman for the peanut company built his own custom peanut mobile, the NUTmobile has gone through a number of updates throughout the decades. The NUTmobile even went green in 2011 when a “Natural” version was released that was made with reclaimed barn wood, wind turbines and solar panels, and ran on biodiesel.
The application reads: “Would you go nuts for an opportunity to drive the Planters NUTmobile and walk in the shoes of Mr. Peanut for an entire year?” along with, “We’re on a ‘trail mix’ed with several stops and destinations.” Those interested in driving this outlandish peanut van can head over to the job listing page for more info.