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After having an appeal dismissed in a single-judge ruling, PepsiCo has finally reclaimed protection for its potato variety, which is used for making Lays crisps. The long-running case is spotlighting issues that can arise when entities take a casual approach to procedural compliance. ....
With incorrect information newly exposed, PepsiCo warns against a casual approach towards procedural compliance as this can lead to revocation of registration. The plant variety protection case emphasises how crucial it is to pay close attention to all requirements when applying for IP rights. ....
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