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新消费品牌逐鹿线下：便利店进场费100万，200+品牌争抢经销商- DoNews专栏

梦想酿造创始人沈恺就曾在打通线下渠道方面吃过“亏”。
对于酒水行业来说，因为瓶装酒产品是比较重的易碎品，并不适合线上购买，所以主要靠线下渠道交易为主。据了解，酒水的网络销售只能占10%左右，而其他行业的线上销售能占到30%的比例。
正因如此，沈恺自创业以来一直在做梦想酿造入驻线下渠道的工作。
“半年的营业额只有五六万元，真的是相当于打广告了。”沈恺发现，处于创业阶段的新消费品牌并不适合自己铺设线下渠道，“还是需要与经销商合作。”
沈恺了解过，上海一共有1000多家全家便利店，如果他单独进行终端陈列，不仅需要100万元的进店费、还要支付SKU条码费、陈列费。此外，超市在618和双十一等节假日活动期间的打折费用，以及产品及时补货等管理成本都需要品牌方承担。
“如果品牌自己铺货， ....

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打飞的也要去吃的城市，广州只能排第四？_美食

打飞的也要去吃的城市，广州只能排第四？_美食
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Liang Pi , United States , Chaozhou Yangzhou , Chaozhou Shunde , Leshan Yanji , Faye Wong , Shannona Xinjiang , Liu Han , School Us , Hotel Or , City Guangzhou , Circle Zhao , Chengdu Chongqing , Xi An Chengdu , City Xi An , Central Changsha , Amway Yangzhou , City Yangzhou , Zambia Chengdu , Chongqing Region , King Kong , Amway Chengdu Chongqing , King Country , South China , Guangdong Region , Guangzhou Chaozhou ,

脱口秀的生意经：爆款综艺播放88亿次，1个剧场半年服务近3万人

脱口秀的生意经：爆款综艺播放88亿次，1个剧场半年服务近3万人
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铲屎官一年花7500元买"牛排"，宠物鲜粮的春天来了？

铲屎官一年花7500元买"牛排"，宠物鲜粮的春天来了？
donews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from donews.com Daily Mail and Mail on Sunday newspapers.

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国潮拯救李宁 - DoNews

国潮拯救李宁 - DoNews
donews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from donews.com Daily Mail and Mail on Sunday newspapers.

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