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Oatly's IPO Is Just Beginning. Plus 9 Best Vegan Oat Milk Products to Try

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In 2016, oat milk was a foreign concept in the US. In just five years, it has risen from complete obscurity to a household product that can be found in virtually every supermarket and coffee shop including coffee giant Starbucks. So what happened? The Swedes invaded … by way of Oatly. It’s true, Pacific Foods had an oat-based beverage on a few shelves, but it wasn’t until Oatly strategically placed its product in the hands of capable baristas did the oat milk ship set sail (back to Sweden, of course, for more oat milk).
The beginnings
While a novelty in the US, oat milk had already made waves in Sweden and other European nations by the time it landed on American soil. Oatly Co-founder Bjorn Oste had the idea to market the product since 1995 when his brother and nutrition professional, Rickard, developed the drink. The duo launched the beverage to a population that experiences very little lactose intolerance and relies more heavily on dairy than the U ....

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Be your own barista — Here's my coffee shop cold brew recipe

Be your own barista — Here's my coffee shop cold brew recipe
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Oatly's CEO explains how it will beat big brands' alt-milks — Quartz

May 20, 2021
Oatly’s public debut is off to a promising start, with shares opening at $22.12 on Nasdaq Thursday 30% above its initial public offering price of $17 a share. That would seem to bode well not just for the 27-year-old Swedish company, which sells oat-based versions of milk, ice cream, and yogurt, but for the booming industry of vegan alternatives to dairy and meat products.
Increasingly, these alternatives are produced by multinational corporations and legacy dairy brands and as Oatly acknowledged in its IPO filing, the fact that such corporations have “substantially greater resources and operations than us” could pose a risk to its business. In addition to established milk alternatives like Danone’s Silk line, Nestlé is getting in on the action with a pea-based milk called Wunda, and Unilever has plans to increase sales of its vegan and dairy-free products (which thus far do not include an alternative milk) to $1.2 billion in the next 5 to 7 years. Th ....

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Baskin-Robbins Releases Its First Oat Milk-Based Ice Cream Flavor

Baskin-Robbins Releases Its First Oat Milk-Based Ice Cream Flavor
Ice Cream giant Baskin-Robbins recently expanded its vegan selection with a new oat milk-based ice cream flavor: Non-Dairy Strawberry Streusel. The national brand features several non-dairy options, but this is the first time that Baskin-Robbins used oat milk to create its frozen dessert. The breakthrough flavor contains strawberry, cinnamon granola, and crumbly streusel within its oat milk ice cream base. The new product matches the company’s conventional dairy ice cream texture and rivals the brand’s other flavors.
“We’re a brand that’s all about creating new flavors experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based options,” Vice President of Marketing & Culinary of Baskin-Robbins Shannon Blakely told ....

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Baskin-Robbins Releases Its First Oat Milk-Based Ice Cream Flavor

Baskin-Robbins Releases Its First Oat Milk-Based Ice Cream Flavor
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