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Retail demand for emergency contraception in United States following New Year holiday: time series study

Objective To estimate the increase in sales of emergency contraception following the New Year’s Eve/New Year’s Day holiday.

Design Time series analysis using autoregressive integrated moving average (ARIMA) model.

Setting Traditional (that is, “bricks and mortar”) retail outlets grocery stores, drug stores, mass merchandisers, club stores, dollar stores, and military outlets in the United States from 2016 to 2022.

Data source Marketing data on weekly aggregated sales of items classified as emergency contraception gathered between 2016 and 2022 (n=362). On the basis of dates, weeks were classified as following the New Year holiday (n=6) or not (n=356).

Main outcome measure Weekly sales of levonorgestrel emergency contraception per 1000 women of reproductive age in the US population.

Results Sales of levonorgestrel emergency contraception significantly increased after the New Year holiday (0.63 (95% confidence interval 0.58 to 0.69) unit increas ....

United States , Brandon Wagner , Kelly Cleland , Pv Jackson Women Health Organization , American Community , Us Census Bureau , American Society Of Emergency Contraception , Dobbsv Jackson Women Health Organization , Circana Inc , New Year , Jackson Women , Health Organization , Planb One Step , American Community Survey , Texas Tech Institutional Review Board , American Society , Emergency Contraception , Every Campus , Open Access , Creative Commons Attribution Non Commercial ,