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Established EU foodstuff brands get boost from bilateral trade agreement

China Daily Global / 2021-03 / 04 / Page009 Established EU foodstuff brands get boost from bilateral trade agreement By WANG ZHUOQIONG in Beijing and HE WEI in Shanghai | China Daily Global | Updated: 2021-03-04 00:00 European agri-food exports to China are expected to be further boosted thanks to the bilateral agreement on geographical indications (GIs), which took effect on Monday-a bid to promote registered agri-food products and protect iconic brand names in both the European Union and China. An EU delegation visiting China said the agreement initially protects 200 European and Chinese agri-food brands against imitation and usurpation, thus bringing mutual trade benefits and introducing consumers to guaranteed, authentic products from two regions with rich culinary and cultural traditions .

European Union, China to promote, protect specific agri-food products

With the bilateral agreement on geographical indications (GIs) entering into force, the European Union (EU) and China will work on promoting the registered agri-food products as well as protecting the iconic names. In a press release, the EU s delegation to China said on Monday that the agreement protects initially 200 European and Chinese agri-food names against imitation and usurpation, bringing mutual trade benefits and introducing consumers to guaranteed, authentic products from two regions with a rich culinary and cultural tradition , Xinhua news agency reported. An additional 350 GI names from both sides will be covered during the next four years. The EU list of GIs to be protected in China includes products such as Cava, Champagne, Feta, Irish whiskey, Munchener Bier, Ouzo, Polska Wodka, Porto, Prosciutto di Parma and Queso Manchego.

EU, China to work on promoting &protecting specific agri-food products

1 2021-03-02 08:12:37Xinhua Editor : Li Yan ECNS App Download An exhibitor shows a slice of ham from Spain at the Food and Agricultural Products exhibition area during the third China International Import Expo (CIIE) in Shanghai, east China, Nov. 7, 2020. (Xinhua/Zhao Dingzhe) With the bilateral agreement on geographical indications (GIs) entering into force on Monday, the European Union (EU) and China will work on promoting the registered agri-food products as well as protecting the iconic names. In a press release, the EU s delegation to China said the agreement protects initially 200 European and Chinese agri-food names against imitation and usurpation, bringing mutual trade benefits and introducing consumers to guaranteed, authentic products from two regions with a rich culinary and cultural tradition.

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