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McDonald's unveils its biz strategy for 2021


McDonald s unveils its biz strategy for 2021
​ By
IANS
|
Published on
​ Wed, Feb 10 2021 14:42 IST
|
​ 0 Views
 
McDonald s introduces digital menu boards in North, East India. (Photo: Pixabay). Image Source: IANS News
New Delhi, Feb 10 : As a part of its business strategy, fast food company Mc Donalds India North and East is looking at technology, restaurant reimaging and menu innovation to drive better customer experience and engagement in 2021 and beyond.
The company has completed 25 years of its operation in the country. It opened its first restaurant in Basant Lok, New Delhi in 1996.
Sanjeev Agrawal, Chairman and Developmental Licensee, Connaught Plaza Restaurants that owns Mc Donald s India North and East, said: The Indian QSR segment is a very exciting and dynamic space offering huge opportunities for growth. We are very optimistic about 2021, and have aggressive investment plans with exciting projects in the ....

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