valencia and welcome to the pirate store. the original intention was to have a tutoring center where authors and professionals in the community could interact with young people and when this space was found, it was in the perfect neighborhood, in the heart of san francisco. but it requires a store selling items. the idea of having an open door out to the community where people could come in and enter this magical whimsical place caught on. so we use that exact model when we opened all the other sites. for example, in new york, it s superheroes. chicago s another example where there s a spy store and it s called the wicker park secret agent supply. first they feel welcome so that spirit of joyfulness i think is hard to pull off without an absolutely crazy store.