Trends and Insight 27 Add to collection
The project kicked off at the height of the Covid-19 pandemic when most of China was still in quarantine and Europe was getting ready to enter its first major lockdown
The SAIC holding company hopes to allow car owners to experience a 150-second futuristic virtual journey through a fantasy world that will finally converge in reality. They are based in China, but Juice were not yet in China at the time of production. Hence it was clear we had to find a replacement for the traditional workflow that included several SFX supervisors working alongside the production team on set, marking and mapping objects in real-time, and adjusting as the production progresses.