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When COVID-19 brought business as usual to a halt, something special happened at Sugar Bakeshop, 277 Broadway. “The most beautiful and exceptional thing was that the community helped us so much,” explains owner Natalie Slevin, “They especially wanted the popster, and that was the pastry that we kept cranking. There were some weeks where we would sell out so fast.” The popster, Slevin’s vegan take on a classic Pop-Tart with fillings like strawberry, blueberry and lemon lavender, was a bestseller at the bakery pre-pandemic, too. Slevin opened the shop in 2010 following six successful years selling cupcakes and other pastries at local farmers’ markets, though the decision to actually open the doors was not an easy one. Three weeks after signing a lease with her father as her business partner, he was diagnosed with cancer. Slevin nearly decided to move home, but with her father’s support, she forged on, and now, eleven years later, she and her all female team serve ....