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Citrix appoints EMEA emerging markets channel director


May 14, 2021
Citrix has announced the appointment of Wojtek Zyczynski to the position of EMEA emerging markets channel director.
Most recently in a leadership role aimed, among other things, at transforming the distribution and partner channel in Poland at Microsoft, he joined Citrix on 4 May 2021.
Zyczynski will report to Pilkku Aasma, vice-president: partner sales EMEA at Citrix.
“The market for Citrix partners has evolved from virtualization to encompass the delivery of intelligent digital workspaces including hybrid cloud and SaaS-based applications, so, I’m joining Citrix with great enthusiasm,” says Zyczynski. “Our hybrid multi-cloud solutions are the best way for partners to help customers adapt to uncertainty, ensure business continuity and better position themselves to seize new opportunities.” ....

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Citrix Appoints New VP for Partner Sales - IT News Africa - Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports


Citrix has appointed Pilkku Aasma as its new Vice President of Partner Sales in the EMEA region. She follows Daren Finney, who was promoted to Chief Operating Officer for the Citrix channel organization worldwide. Both roles report to Bronwyn Hastings, Senior VP of the Worldwide Channel Sales and Ecosystem.
Aasma joins Citrix after two decades in a wide range of multiple markets and leadership positions at Microsoft. Most recently she led the Small, Medium & Corporate Segment sales and marketing in Germany.
Prior to that she had direct responsibility for Microsoft’s 40,000 partners in Germany and held various sales and operations leadership roles in Western Europe, and Central & Eastern Europe. ....

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