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Industry warns marketers to avoid complacency as Google delays cookie demise again

Google's decision to delay the removal of cookies until end of 2024 is not surprising, but the industry warns of the dangers of not keeping on top of the changes

United kingdomPierre marc diennetLou montulliMelanie hoptmanJonas jaanimagiAntony chavezIsabel blanchardApis googleTech labInteractive bureau of advertisingGoogle privacy sandboxPrivacy sandboxUnited kingdom competitionMarkets authorityTrade deskPrivacy sandbox relevance

Lotame s Online Identifier Is the Latest to Gain Adoption

Publishers aren t expecting one post-cookie ID solution to rule them all (yet) Getty Images

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