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ExpLOud: New Explosive Perfume by Laboratorio Olfattivo ~ New Fragrances

ExpLOud: New Explosive Perfume by Laboratorio Olfattivo ~ New Fragrances
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China's Maison Dixsept set on scaling brand up to compete with international fine fragrance players

Fledgling niche China fragrance label Maison Dixsept has pinpointed how it aims to tap into massive opportunities domestically but has also underlined how it ultimately hopes to grow into an internationally recognised brand.
Maison Dixsept is a niche perfume brand launched in December 2020 by founder and creative director Catherine Zhou.
Zhou told
CosmeticsDesign-Asia that she created the brand because she observed tremendous opportunities in China’s fine fragrance market, which she believes has barely been tapped into.
At the same time, she recognised that in the fashion market, Chinese consumers, especially the Gen Zs, were moving away from the big labels and seeking out independent niche or even local brands. ....

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