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Despite an uncertain context, Chinese in cosmetic brands are displaying unprecedented dynamism, increasingly challenging the positions acquired by their international competitors. For Anne-Cécile Guillemot, co-founder of the Dynvibe agency, the renewed interest for local beauty brands signals a real turning point in consumer behaviours in China.
“When it comes to beauty, Chinese consumers are increasingly turning to local brands. The growing nationalism of society and the pride vis-à-vis. ....
By purchasing French brands Pier Augé and EviDenS de Beauté and recently opening the S’Young City campus around its Changsha headquarters, in the province of Hunan, Chinese group S’Young International (水羊股份) made its objectives clear. Its excellent 2022 results helped the group enter the Top 100 of Women’s Wear Daily (WWD) Beauty Inc. for the first time, directly at the 49th rank.
“In the past, S’Young Group was more driven by the dual business of operating self-owned brands and helping foreign. ....
Launching into the Chinese beauty market is notoriously hard for European brands due to the cultural and language barriers, yet it can be a highly lucrative move when successful, says a Chinese partner company that has worked with the likes of Johnson & Johnson and Jo Loves. ....
Launching into the Chinese beauty market is notoriously hard for European brands due to the cultural and language barriers, yet it can be a highly lucrative move when successful, says a Chinese partner company that has worked with the likes of Johnson & Johnson and Jo Loves. ....
S’Young International, initiators of the CP (China Partner) cooperation model, which offers international brands omni-channel market support to the lucrative ....