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Coffee. just the latest food product with added caffeine. a bag of crackerjack treats, equal a cup of coffee. jellybean sport beans, half cup. bioofuel s popcorn, caffeine infused. why are the companies doing it? the food industry is always searching around for unoccupied niches. they add caffeine to a snack food. they advertise it keeps you alert. reporter: used to be our morning coffee, tea or cola that gave me the pick me up buzz. the success of energy drinks is spreading sprinkling of caffeine. it is the total lack of controls by some safety agency that is really of concern. reporter: the food and drug administration is jumping in saying it is only approved added caffeine for cola and that was in the 1950s. adding it is worried children and adolescents may be exposed to caffeine, so it is taking a fresh look at these new sources of caffeine. experts we talked to say children should have as little ....