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Affinity acquires German consumer engagement tech company Opinary adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Ad-tech company Affinity acquires German consumer engagement tech company Opinary: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Building growth through tastemakers and their communities “The clearer the editorial profile of a particular niche, the higher the potential to build a loyal and paying audience around it.” To multitask without losing focus is difficult, and in the coming year, it won’t be any easier for publishers. To end the third-party cookie era in a proactive way, publishers will have to figure out a strategy to get advertisers first-party access to their target audiences. Just like everyone else, they’ll have to master the uncertainties the pandemic has brought upon us. And publishers have to elevate their subscription game. But how, and in what direction? ....