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AI Set To Drive Thailand's Leadership As The World's Premier "Lifestyle" Travel Destination: Thailand Tourism Forum 2024

Thailand’s position as the world’s leading “lifestyle” travel destination was the hot topic of debate at Thailand Tourism Forum 2024 (TTF), held at InterContinental Bangkok yesterday as AI emerged as a key driver to the future success of the country’s tourism industry.Founded by Bill Barnett, TTF is Thailand’s leading platform for travel and tourism discussion. Industry leaders from government and private sectors come together each year in January at the eagerly awaited annual forum for insights and indicators for the future trends of the sector.“Every tourism outfit and hotel are AI companies whether they realize it or not,” said Mr Barnett, who is also managing director C9 Hotelworks. “With the lightening development of AI, this is a call to action for hospitality to return to its roots of a service culture as technology frees up human resources and allows our industry to focus on what is important – people. AI is not a shadow cast over hospitality, it’s a brigh ....

Krung Thep Mahanakhon , Nithee Seeprae , Bill Barnett , Jesper Palmqvist , Mark Weingard , Simon Rogan , Asia Pacific , Intercontinental Hotels , Hotelworks Ltd , Phuket Hotels Association , Iniala Group , Thailand Tourism Forum , Asia Communications , Costar Group , Tourism Authority Of Thailand Deputy Governor , Managing Director , Patrick Both , Regional General Manager , Lifestyle Thailand , Senior Director Asia Pacific , Intercontinental Bangkok , Google Thailand , Aditip Panupong , Industry Head , Tourism Authority , Thailand Deputy Governor ,