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SMEs rethink their social media strategies after Facebook news ban


February 25, 2021
Businesses caught up in Facebook’s news ban are relieved to have their content restored, but after a tumultuous few weeks of negotiations between Facebook, Google and the federal government over the controversial news media bargaining code, many are re-thinking their digital strategies.
Kimberley Collier, the owner of Newcastle-based open-air photo booth business The Photo Booth-less, did not realise she had no content on her business page until Sunday.
“I became aware of it on Sunday because of posts in a lot of the different Facebook groups I’m in,” Collier tells
SmartCompany.
Collier says she first realised her account was affected when she was blocked from inserting her business website in a post. She then noticed her entire page had also been caught up in the news ban. ....

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