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Exclusive: Phenomenal Founder Meena Harris on New"Pro-Vaxxer" Partnership with Demi Lovato


Exclusive: Phenomenal Founder Meena Harris on New Pro-Vaxxer Partnership with Demi Lovato
Seventeen
3/11/2021
Samantha Olson
© Courtney Chavez
Phenomenal Founder Meena Harris tells Seventeen about her new Pro-Vaxxer partnership with Grammy-nominated singer Demi Lovato, as well as how Gen Z inspires her to create change.
Phenomenal, the social-cause brand and media company behind the iconic Phenomenal Woman T-shirts, among many other things, has teamed up with Demi Lovato on their latest Pro-Vaxxer campaign. With this, the brand hopes to provide education and resources on the COVID-19 vaccine accessibility as well as debunk false information about the vaccine.
The Pro-Vaxxer Campaign includes a new sweatshirt design, which is available now. In partnership with the Higher Heights Leadership Fund, 100% of net proceeds from the sale of the sweatshirt will support grassroots mobilization and education efforts to distribute trusted i ....

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Phenomenal Founder Meena Harris on New "Pro-Vaxxer" Partnership with Demi Lovato


Courtney Chavez/Courtesy of Demi Lovato
Phenomenal​, the social-cause brand and media company behind the iconic Phenomenal Woman T-shirts, among many other things, has teamed up with Demi Lovato on their latest Pro-Vaxxer campaign. With this, the brand hopes to provide education and resources on the COVID-19 vaccine accessibility as well as debunk false information about the vaccine.
The Pro-Vaxxer Campaign includes a new sweatshirt design, which is available now. In partnership with the Higher Heights Leadership Fund, 100% of net proceeds from the sale of the sweatshirt will support grassroots mobilization and education efforts to distribute trusted information to communities of color, particularly Black women, about vaccine safety and strategies to ensure accessibility for vaccine distribution. ....

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