There is a fall in rates of 10-20% of the top stars across Bollywood. So, they try and cover it up by doing far more ads across categories than they used to and giving more time to these things.
Virat Kohli continues as India s most valuable celeb for 5th year in a row: Duff & Phelps adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
February 5, 2021
With A Brand Value Of $237.7 Million, Virat Kohli Leaves Bollywood Behind ( Photo Credit â Instagram / Akshay Kumar / Virat Kohli )
The Duff & Phelps Celebrity Brand Valuation Study is out. And as per the list, it is not Bollywood actors like Akshay Kumar and Shah Rukh Khan topping the list but an Indian sportsperson. The skipper of the Indian cricket team, Virat Kohli is at the top again. Interestingly, this is the fourth consecutive year the sportsperson has retained his spot.
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While the movie industry saw a dry spell in 2020 owing to the pandemic, the remaining spots on the Top 10 were filled with members from the industry. This included Akshay, Ranveer Singh, Deepika Padukone and others. Scroll down to have a look at their brand value numbers.
Virat Kohli remains India’s most valuable celebrity with brand value of $237.7 mn
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Synopsis
There is no change in the top 3 rankings of The Duff & Phelps’ Celebrity Brand Valuation Study 2020 with Bollywood stars Akshay Kumar ($118.9 million) and Ranveer Singh ($102.9 million) retaining the No. 2 and No. 3 positions, respectively.
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Virat Kohli (File Pic)
MUMBAI: Indian cricket team captain Virat Kohli has retained the top position as the country’s most valuable celebrity brand for the fourth consecutive year with a brand value of $237.7 million, according to a leading brand valuation.
There is no change in the top 3 rankings of The Duff & Phelps’ Celebrity Brand Valuation Study 2020 with Bollywood stars Akshay Kumar ($118.9 million) and Ranveer Singh ($102.9 million) retaining the No. 2 and No. 3 positions, respectively.