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If you re able to go above and beyond to help us during this important time, please consider making an additional financial contribution. Click here to contribute. It was a challenging year for small businesses across the Santa Cruz Valley after the coronavirus pandemic shuttered doors and kept customers at home starting in March. According to Second Street Lab, the following businesses spent less on marketing: photographers, tourist attractions, building maintenance services, trucking, gyms, casinos, hotels and motels, theaters, museums, sports clubs, car rentals and florists. But some industries and businesses thrived amid the overall economic downturn. Second Street found increased marketing expenditures among HVAC installers, mental health services, computer services, financial services, real estate, medical facilities, pest control, legal services, home health care, religious organizations, banks and telecommunications. ....