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Pure Electric agrees distribution deal with Analog Motion | Business

Pure Electric has agreed an exclusive distribution deal with Analog Motion to offer its customers the new Analog Motion AMX Le Classic.
“The e-bike is set to define the highly competitive lightweight commuter category,” said a statement, “following a series of customer-led refinements by Analog Motion from the original AM1 bike first launched in 2017.” The e-bikes are available in either Deep Blue or Pearl White and come in two sizes, 55cm and 60cm.
Hackney-based Analog Motion has chosen Glastonbury’s Pure Electric to distribute its e-bike through the retailer’s network of high street stores and website.
“Analog Motion has produced a really well-thought-out bike at a very competitive price,” said Pure Electric’s Peter Kimberley. “Its decision to offer it exclusively through Pure Electric is a reflection of our rapid growth and our position as the leading retailer of e-bikes and electric scooters in the UK.” ....

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Pure Electric, with shop in Norwich, urges pensioner scheme

Pedal assist electric bikes are being recommended for use by pensioners to aid fitness.
- Credit: Archant library
Bicycle firm Pure Electric, which has a store in Norwich, has called for the government to subsidise cycling equipment for the over 65s.
The company said that a 20pc discount on bikes for pensioners and an up-front loan for the remaining 80pc would help some of those classed as inactive.
Pure Electric, which has a store in Norwich s Castle Quarter, estimates that around one million pensioners would take part in the scheme over four years.
They would apply for a voucher for the full cost of the bicycle equipment up front, and the government would recoup four fifths of the cost by deducting the money from their state pension. ....

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Bicycle seller calls for Government grant to help retirees buy bikes

Bicycle seller calls for Government grant to help retirees buy bikes
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Call to extend cycle to work scheme to retirees

Under new proposals, pensioners could be entitled to 20pc discount on new e-bikes and bikes ....

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Pure Electric calls on Government to fund £50 million-a-year 'Cycle in Retirement' scheme | Community

Pure Electric has called on the Government to encourage over 65s to get back in the saddle through a new, nationwide ‘Cycle in Retirement’ scheme. Under | BikeBiz ....

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