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Melanoma NZ runs hidden advertising message to make a point about spots

Melanoma NZ runs hidden advertising message to make a point about spots
14 Feb, 2021 04:00 PM
5 minutes to read
L&P was one of a number of major brands to quietly support the campaign. Image / Supplied
L&P was one of a number of major brands to quietly support the campaign. Image / Supplied
Melanoma NZ has been running an advertising campaign designed specifically not to be noticed by anyone.
As oxymoronic as this might sound in the attention-grabbing world of marketing, the campaign aims to show how easy it is to miss changes to spots on their skin.
All around New Zealand, major companies have over the last few weeks quietly changed the full stops in their brand advertising to indicate a visual representation of the signs of melanoma. ....

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The faded British seaside towns that are due a summer renaissance

The faded British seaside towns that are due a summer renaissance
Look beyond Cornwall, Devon or the Lake District and you ll find plenty of old-fashioned charm
This Welsh seaside town is well worth another look
Credit: Getty
Could 2021 bring the “renaissance of the Great British Seaside Holiday”? This is the hope, and expectation, of Pete Waters, executive director of Visit East of England.
“After the end of the first lockdown last year, we saw a huge surge in holidaymakers to resorts such as Great Yarmouth, Lowestoft and Cromer, towns that were first made famous by the Victorian development of the rail network from the cities to the coast, and we think there’ll be a similar impact this summer,” he says. ....

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Suffolk staycation boom expected after coronavirus lockdown

We re eagerly anticipating it - we want to be as ready as we can be.
We re making it clear that if trips cannot go ahead due to Covid you will get a full refund.
But we are waiting for that date. I suspect, when we get that date, things will skyrocket.
In the meantime, we are using this time to make sure the business is watertight.
Alex Tarry, founder of Best of Suffolk, also reported a surge in bookings at his business.
Alex Tarry, founder of travel firm Best of Suffolk
- Credit: Archant
He said: We re definitely seeing an increase in demand. Yesterday, we took twice as many bookings as the same day last year. ....

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