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Burger King s daring mouldy Whopper campaign. This year we saw businesses respond in fight or flight mode, as an extraordinary pandemic affected the world-over. Despite these challenges, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection. AMP Capital’s CEO faced pressure over past sexual harassment towards an employee, with media attention focusing on the company’s handling of the situation. With months of backlash following the scandal, chairman David Murray stepped down, director John Fraser resigned, and AMP Capital chief executive Boe Pahari at the centre of the allegations was demoted. ....