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Demand Science buys Internal Results and Leadiro to boost B2B sales platform


Demand Science buys Internal Results and Leadiro to boost B2B sales platform
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Global buyer intelligence platform provider Demand Science International LLC is expanding its capabilities with a pair of key acquisitions announced today.
The company said it’s buying a British company called Internal Results UK Ltd. that has created a tried and tested “demand generation” platform that boasts a global customer base. It also snapped up Leadiro Ltd., another U.K.-based firm that sells tools for business-to-business sales enablement, sales intelligence and data enrichment.
Those companies’ platforms should fit nicely with Demand Science’s Global Buyer Intelligence Platform, which mixes artificial intelligence-based analytics with enriched data to help companies identify new customers and business prospects. ....

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