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#AsiaeCommerceAwards spills: Income sets its eyes on seamless CX experience


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09 February 2021
MARKETING-INTERACTIVE
, taking home the silver award for the category Best in eCommerce (Brands) – Banking / Financial Services . Its head of digital business, Anny Huang, also snagged the gold award for eCommerce Leader of the Year (Individual). 
Income stood unfazed amidst the rapid digitalisation that COVID-19 brought upon businesses, as it moved away from traditional advertising years ago, and were fully ready to serve customers digitally even before the pandemic. In an interview with
MARKETING-INTERACTIVE, Huang (pictured) said instead of cutting on advertising spends, Income had to increase on digital spend to ensure we were able to follow through the digital journey of its customers. Not neglecting offline channels as well, Income worked with its service branches and financial agents to ensure it was able to leverage its digital data to help them in their sales and service processes. ....

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