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How Audience 98 can inform efforts to acquire donors in the digital era

"We need to stop thinking about audiences in terms of technology and start thinking about audiences of the brand, no matter how they access us." ....

Yogi Berra , Strong Sense Of Community , Personally Important , Funding Beliefs , Personal Importance , Core Givers , Who Listen Weekdays , Years Listening , Station Is Personally , With Strong Sense , Programs Content , Audience Research ,

How the Audience 98 study still applies in public radio's digital era

The landmark study was designed "to provide insights into the relationship among programming, audiences and finances that stand the test of time." ....

Joyce Skowyra , Edwardr Murrow , Leslie Peters , Jay Youngclaus , David Giovannoni , Public Service , Audience Research Analysis , Tom Church , Public Support , Programming Economics , Personal Importance , Audience Funnel , Director Leslie Peters , Programs Content , Audience Research ,