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Companies increasingly using politics in marketing, but there are risks: Experts - WEIS | Local & Area News, Sports, & Weather

Paul Chesne/Michael Ochs Archives/Getty Images(NEW YORK) On a given morning, a conservative might grab an espresso from Black Rifle Coffee, which describes itself as "anti-hipster"; open up the soon-to-launch dating app, "Right Stuff," founded by former White House Press Secretary Kayleigh McEnany's sister; and buy a cryptocurrency called "Let's Go Brandon," a slogan critical ....

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Companies increasingly using politics in marketing, but there are risks: Experts

As polarization deepens, some companies see opportunity to attract customers. ....

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The Pitch: Advertising and marketing news for 5.11.21

The Pitch: Advertising and marketing news for 5.11.21
Lauren Llewellyn
Kathryn Canning
Kathryn Canning was promoted from digital strategist to senior digital strategist in the agency’s creative and digital group.
Lauren Llewellyn was promoted from account supervisor to director in the corporate advisory group.
And
Perry Lowder was promoted from senior brand strategist to brand manager at brand consultancy division Joe Smith.
Perry Lowder
In place of its annual recruiter session, which couldn’t be held in-person this year due to the pandemic, the
903 Creative to showcase the work of the 105 students that make up its Class of 2021. Before the site went live April 26, 13 of the students had already lined up jobs at such employers as Google, Microsoft, Mother and Deutsch LA. The class graduates May 15. ....

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