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What Should Brands Know Before Jumping On TikTok Shop?

Brands such as Revolve and Mella Cosmetics have already flocked to TikTok Shop, integrating their merchant sites, but what should others know before jumping in and building a TikTok Shop strategy?

Thinking of Hiring an Influencer Marketing Specialist? Read This First.

Brands of every size are using influencers (from macro to nano) to promote their products. Here's what to know before you hire an influencer.

How To Be An Influencer, According to the Pros

Dreaming about how to become an influencer? Leading Influencer marketers share how to get started in this competitive field.

Threads' Engagement Has Tanked 79% – Do Experts Think It Can Rebound?

Despite a dramatic dip in user engagement, many experts remain optimistic about the platform’s future.

TikTok Is Doing Something Very Un-TikTok