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Huawei opens ad partnership program to advertisers in Europe Huawei is expanding its advertising business and is looking for ad partners in Europe by launching the Huawei Ads marketplace. This lets advertisers, agencies, and app developers find customers among Huawei’s userbase. The new program will also let developers integrate Huawei Ads into their apps for additional revenue. Huawei’s global reach consists of 700 million smartphone users. Advertisers on the Huawei Ads program will be able to reach potential customers across 20 Huawei apps, including the Huawei App Gallery. It will also show ads on Huawei’s Petal Search, and across thousands of third party apps. ....