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Sharethrough Launches Net Zero Publisher Program with Support from IPG Mediabrands

Industry-first initiative will help publishers accurately understand their carbon footprint and set net-zero targetsMONTREAL and NEW YORK, Oct. 18.

Ben skinaziMartin bryanMichael irenskiInterpublic groupGlobal companiesNet zero publisher programSharethrough net zero publisher programSustainable initiativeDigiday technologyMedia labOrion holdingsNet zero publisherScience based targetNet zero marketplaceGlobal chief sustainability officerChief marketing officer

Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and Made-for-Advertising Sites

/PRNewswire/ Sharethrough, one of the top global independent omnichannel ad exchanges, has announced today two major initiatives that will lower carbon.

Chris kaneBrian okelleySharethrough greenpmpsDigiday technologySustainable initiativeGreen media productDemand side platformsGreen media productsClimate shieldBriano kelleyBest sustainable ad tech platformDigiday technology awardsBest sustainable initiativePerformance marketing world awardsEuropean green awardDigiday media awards

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