The beauty world is buzzing with the much-anticipated news of the return of Marc Jacobs Beauty. But will the second iteration of the brand prove more successful than the prior attempt?
Marc Jacobs Beauty is set to make a comeback after partnering with beauty conglomerate COTY. The brand had previously collaborated with COTY on fragrances. The new agreement with the conglomerate is expected to last for 15 years, with the makeup range hitting stores in 2025. COTY CEO Sue Nabi expressed excitement about the partnership, while Marc Jacobs International CEO Eric Marechalle praised COTY as the right team to bring the beauty brand to new heights. COTY already works with luxury and consumer-friendly brands in the fashion and beauty markets.