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Don't Fear Price Increases: Rethinking Executive Perspectives

Based on my experience running a pricing research agency, I will discuss why and how to mitigate the fear of increasing your prices. ....

Pricing Strategy Research , Forbes Business Council , Price Whisperer , Business Council , Per Sjofors ,

Pricing Is Not Transactional

When done correctly, pricing affects everything in a company s operation. It is not just transactional. ....

Forbes Business Council , Price Whisperer , Business Council , Per Sjofors ,

Ask Yourself These Questions To Use Pricing As A Growth Accelerator

Viewing your company through a lens of pricing can make a huge difference for your company, employees, investors and customers. ....

Forbes Business Council , Price Whisperer , Business Council , Per Sjofors ,

Why A High Pricing Strategy Works For Your New Disruptive Product

A common mistake by companies that bring to market a product or service that is disruptive in some way is to believe they need to price it low to capture market share. ....

Amos Tversky , Herbert Simon , Richard Thaler , Daniel Kahneman , Forbes Business Council , Price Whisperer , Venture Capital , Behavioral Economics , Prospect Theory , Cumulative Representation , Nobel Price , Nobel Prize , Nobel Prize Laureates Herbert Simon , Business Council , Per Sjofors ,