Wednesday, February 24, 2021
Last week we went through the basic tenants of inbound marketing and client journey mapping for law highlighting part 1 of Good2bSocial Academy. Good2bSocial developed an integrated program designed after 10 years of providing training to law firms to provide legal marketers with a baseline of knowledge of digital marketing concepts in a cohesive format that can be done at the student’s own pace while producing measurable results. The Academy is divided into eight modules, and we’ll be going over module two outlining the core principles and goals of content marketing and how to develop a strategy for finding your law firm s audience, engaging them, and moving your prospects closer to the conversion stage of the business development pipeline.