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MTN DEW RISE ENERGY and LeBron James Unveil First-Ever Ad Campaign

(PRNewsfoto/PepsiCo)
MTN DEW RISE ENERGY, launched in March, has 180 mg of caffeine, antioxidants, vitamins A and C, and fruit juice. With Citicoline and caffeine to boost mental clarity and Zinc for immune support, MTN DEW RISE ENERGY is designed to awaken ambition and help you conquer the morning to conquer your day. It is available in 16 oz cans in six delicious, refreshing flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz, and Peach Mango Dawn.
Energy management remains a priority for consumers, and we re excited to be working with LeBron to show how MTN DEW RISE ENERGY can be that morning energy to help you seize the day, said Fabiola Torres, Chief Marketing Officer and Senior Vice President of the PepsiCo Energy Category. As the new campaign shows, LeBron truly embodies the MTN DEW RISE ENERGY brand. It s all about dedication, motivation, and seizing the new opportunities that every morning brings. ....

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PepsiCo Unveils New Line of Mountain Dew Energy Drinks With Lebron James' Endorsement

Fabiola Torres, chief marketing officer of PepsiCo Energy, said the company knows that it s got stiff competition in the energy-drink category, so it wanted to create a product line that would appeal to more than just the typical consumer who buys energy drinks. Mtn Dew Rise Energy will also help Pepsi compete against upstarts in the category that are touting healthier energy drinks such as MatchaBar or Mati Energy, which derive a caffeine punch from tea.
The new line is available in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn. ....

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Rockstar Energy Drink Announces Partnership with 100 Thieves

Rockstar Energy Drink Announces Partnership with 100 Thieves
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Rockstar Energy Drink has announced a new partnership for 2021 with 100 Thieves, the premium lifestyle brand and gaming organization, furthering its immersion into the gaming world and alignment with cultural leaders.
To kick off the partnership, 100 Thieves Founder and CEO Matthew “Nadeshot” Haag had a cameo in the recent “Spotlight” Super Bowl ad narrated by Lil Baby. The first-ever TVC for Rockstar Energy celebrates Nadeshot’s hustle to the top and visionary status within the gaming world. A former Call of Duty World Champion and content creator, Nadeshot has turned 100 Thieves into a premium lifestyle and gaming destination that fuses entertainment, fashion, and competitive esports, garnering a collective following of 95 million across all team and content creator accounts. ....

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