Pepsi-Cola Jamaica has relaunched the campaign that stole the hearts of Jamaicans across the island in 2019.
Dubbed “JAMA I CAN 2.0” [Jamaica I Can], this year, the revitalised campaign seeks to make a greater connection with its customers by reminding individuals that they are the ‘I’ in ‘Jamaican’. In other words, their uniqueness contributes to the Jamaican pride we all felt when the campaign first launched.
“The campaign is inspired by the unapologetic national pride, identity and unity of the spirit of Jamaicans- whether it’s their collective support of athletes at sporting events, through their creativity in dance, fashion and culinary arts or something as simple as singing the national anthem before a movie begins. Pepsi-Cola Jamaica recognised this phenomenal pride and we wanted to embody and pay homage to it in the campaign,” stated Commercial Manager, Michael Lopez Castillo.
Pepsi ‘Riddim Mania’ grand prize winner, Oshan Martin, checks out the features of her new ride, a 2020 Hyundai Venue.
Pepsi-Cola Jamaica has announced the lucky grand prize winner of their under the cap ‘Riddim Mania’ promotion. Oshan Martin from Guys Hill, St Catherine was randomly selected as the winner of a 2020 Hyundai Venue valued at $4.6 million.
Nearly speechless and crying when she received the phone call that would alter her Christmas, the overjoyed winner who says she entered the promotion with 20 bottles of Pepsi remarked, “I’m so excited and grateful for the promotion. I wasn’t expecting to win at all and when I got the call I started to tremble and cry. Thank you to all the sponsors for making this happen.”