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IKEA has given the furniture category a fillip: Kushal Budhia, chief category officer, Pepperfry

He discusses marketing strategy, future plans, the competitive landscape, and more. ....

Kareena Kapoor Khan , Saif Ali Khan , Kushal Budhia , Home Beat Report , Saif Ali , Kapoor Khan , Middle East , Ikea India , Pepperfry Com ,

"About 25% of our traffic since last year's lockdown is from new users in small towns": Pepperfry's Kashyap Vadapalli

In a quick chat about his new ads, the CMO talks about busting the psychological barriers of first-time buyers. ....

Lk Saatchi , Kashyap Vadapalli , Buy Furniture Online , Pepperfry Studio , Pepperfry Com , கே ஸாசி , காஷ்யப் வடபள்ளி ,