Wunderman Thompson Thailand has revamped dtac's rewards program entirely, to help small and local businesses reach tens of millions of customers directly via this #GoodforAll campaign.
Firms build loyalty schemes Ms Bussaya says food delivery is fast gaining popularity on the myAIS app.
Mobile operators are scaling their privilege programmes for a variety of services ranging from food delivery to online shopping to accommodate subscribers moving to online services during the pandemic.
Advanced Info Service (AIS), the country s biggest mobile operator by subscribers, has joined hands with five major food delivery platforms to enable its subscribers to redeem points for discounts on food orders.
True Corporation started a food delivery business under True Food, while Total Access Communication (DTAC) is offering discounts on food delivery and online shopping through coin redemptions.